Branded

by Alissa Quart

Teens & parents are constantly bombarded with "branding." Colleges/universities, clothing lines, etc. have images attached to them, & people will do a lot to make sure that they're into the correct thing. Girls will work as consultants & get special attentions from the brand they commit themselves to. Teen movies have become covered in ads in the shots like never before...as have video games. There must be an "unbranding."